“In addition to the popularity of the American media there are other reasons that help to explain why it is so powerful. What are these reasons? I) the media is protected by the First Amendment of the constitution of the United states which guarantees freedom of speech. Ii) Americans are literate and information- seeking people, and the media fills this need for information. iii) the media is big business in the United States and those who own different communication mediums are wealthy and therefore quite influential. Iv) The media monopolizes the airwaves. It can relate any kind of information it wants to the very general public. v) Culturally speaking, Americans appear to have a special likeness for good and juicy stories, and sometimes even downright dirt. The media often provides this for us. vi) The media is invasive. It invades and encroaches on people's personal lives. vii) Accordingly, people have come to be afraid of it. vii) The media shapes people’s thinking because it is so much a part of our lives in the United states. viii) The media, especially television is visual: we see actual pictures of what is happening and this increases the likelihood that we will believe the information that is being relayed to us. The media creates for us a double sensory perception. ix) The media is around us everywhere. We are constantly being bombarded by it. So how can we avoid it and not be influenced by it especially when it is such an integral part of our way of life?” (Mahin Gosine, Whatever Happened to the Real America?, p. 33)